SeaBin
Seabin engaged Blume to support a national Meta advertising campaign designed to raise capital and expand their environmental impact — with a specific focus on generating interest and securing investment to fund a dedicated sales team and establish a presence in the Yarra River.
The objective was clear: drive Expressions of Interest (EOIs), nurture those prospects, and convert them into committed investors within a short, high-pressure campaign window.
Over six weeks, we built and executed a two-phase strategy that delivered exceptional commercial and brand outcomes.
Strategy & Results
Seabin engaged Blume to deliver a national Meta advertising campaign designed to generate investor interest, capture Expressions of Interest, and convert qualified prospects into committed investors. The campaign was structured across two phases, beginning with an awareness and EOI stage and transitioning into a high-conversion investment phase. A content-first approach was adopted, using documentary-style video assets and strong environmental visuals to build credibility and emotional connection at scale. Creative rotation and progressive urgency messaging were implemented to maintain performance momentum, while layered audience targeting ensured consistent reach, engagement, and conversion throughout the six-week campaign.
Over the six-week campaign period, Seabin generated over $700,00 in investment. In addition to exceeding fundraising targets, the campaign strengthened brand authority, attracted institutional interest (sparking a call from a VIC politician), and demonstrated the effectiveness of a disciplined, content-led performance marketing strategy.