Aluminium Window Painting partnered with Blume to strengthen their digital presence and build a reliable system for generating consistent, high-quality enquiries. We delivered a complete brand and marketing package, including professional website design, strategic copywriting, documentary-style video content, customer testimonial assets, and a structured Meta advertising funnel across Facebook and Instagram.
Our work focused on positioning the business as the trusted local specialist in aluminium window resprays, highlighting their craftsmanship, family legacy, and attention to detail. This foundation allowed us to launch a full-funnel advertising strategy that builds awareness, nurtures trust, and converts warm audiences into enquiries.
Through ongoing campaign optimisation and creative testing, Aluminium Window Painting has generated more than 50 qualified leads in a single month at an average cost of approximately $11 per enquiry, while reaching over 65,000 local homeowners and delivering more than 100,000 impressions. Video-led campaigns have consistently driven strong engagement, warming audiences before moving them into targeted consideration and booking campaigns.
The volume and quality of enquiries became so strong that Ben, the director of Aluminium Window Painting, was forced to give up to half of his incoming leads to another company simply because his team could not keep up with demand. This highlighted the true commercial impact of the marketing system—not just generating interest, but creating genuine capacity challenges through growth.
To support the next stage of expansion, Blume is now managing targeted recruitment campaigns to help Ben build an additional team and increase service capacity, ensuring future leads can be converted into revenue without compromising quality.
Blume’s tailored approach has given Aluminium Window Painting a professional, authentic online presence backed by a proven marketing system. Rather than short-term spikes, the business now benefits from consistent visibility, predictable enquiries, and a scalable foundation for long-term growth.
Testimonial
Ben Kuhl – Director of Aluminium Window Painting
Marketing
Ongoing digital marketing has played a central role in driving consistent growth for Aluminium Window Painting. We developed and managed a full-funnel strategy across paid advertising (Meta Ads), SEO, and content marketing to attract, nurture, and convert high-intent homeowners. This included targeted Meta campaigns, localised search optimisation, and educational blog content designed to position the business as the trusted authority in aluminium window respraying.
Through this integrated approach, Aluminium Window Painting now generates an average of 60 qualified leads per month, creating a consistent pipeline of high-intent homeowners actively seeking their services. SEO alone contributes approximately 20% of monthly enquiries, while paid campaigns continue to drive strong top-of-funnel awareness and retargeting performance. The volume of incoming work has grown to the point where demand regularly exceeds current capacity, with Ben previously needing to refer a significant portion of enquiries to other providers.
To support this growth, we are now running targeted recruitment campaigns to help expand the team and increase operational capacity. This ensures Aluminium Window Painting can continue delivering exceptional workmanship while scaling sustainably. Our long-term marketing strategy has not only increased visibility, but created a predictable, scalable lead system that supports both revenue growth and team expansion.
Website
Blume began working with Aluminium Window Painting by meeting the business where it was — focusing first on building trust through a strong, credible online foundation before launching any paid advertising. In a market where homeowners need confidence before making contact, establishing authority and professionalism online was essential.
We delivered a website upgrade supported by professional photography, genuine customer reviews, a documentary-style brand video, and educational blog content. Together, these elements positioned Aluminium Window Painting as a clear specialist in aluminium window resprays across the Northern Rivers and surrounding regions. Every part of the site was designed to guide visitors through the company’s process, experience, and values, while addressing common concerns around quality, durability, and disruption.
Alongside this, Blume implemented an ongoing SEO strategy focused on high-intent local searches. This continues to generate around 20% of the business’s monthly enquiries, ensuring consistent visibility with homeowners actively researching solutions.
By strengthening the website first, we created a trusted platform that supports all future marketing activity. This foundation now underpins paid advertising, content, and lead generation — allowing Aluminium Window Painting to scale with confidence and consistency.
Video
Video played a central role in strengthening Aluminium Window Painting’s brand and credibility online. We produced a brand documentary that captured Ben’s story, the family legacy behind the business, and the care that goes into every project. Rather than relying on polished sales messaging, the video focused on real workmanship, real processes, and real values — helping homeowners feel confident about who they were inviting into their home.
The documentary showcased the full respray process, the level of preparation involved, and the team’s attention to detail, positioning Aluminium Window Painting as true specialists in their field. This content became a cornerstone of the website and advertising campaigns, supporting both organic and paid traffic by immediately building trust with new visitors.
In addition, we developed targeted video content for social media and recruitment campaigns, helping attract both new clients and skilled team members. As enquiry volume increased beyond capacity, these videos played a key role in supporting recruitment efforts to help scale the business sustainably.
Together, this video strategy transformed Aluminium Window Painting’s online presence from a basic service listing into a compelling, trust-driven brand — reinforcing their expertise, improving conversion rates, and supporting long-term growth.
Photo
Professional photography was a key part of elevating Aluminium Window Painting’s online presence and building trust with prospective clients. We captured a library of high-quality, consistent images showcasing the team on site, the detailed preparation process, and finished window transformations. These photos highlighted not just the final result, but the care, precision, and professionalism behind every project.
The imagery was designed to reflect the true standard of Ben and his team’s work, giving homeowners confidence before making an enquiry. These assets were rolled out across the website, social media, advertising campaigns, and Google Business profile, creating a cohesive and recognisable brand identity. By presenting real projects in real homes, the photography helped position Aluminium Window Painting as specialists in their field, reinforcing credibility and strengthening conversion rates across all digital channels.